English
In the process of undertaking international industrial transfer, a large number of Chinese enterprises have realized the progress from small to large through OEM (OEM), but OEM is only a specific historical stage of industrial development. Door and window hardware enterprises have achieved the improvement of technology and experience in this stage, but they have also paid the price of hard labor and resources, which is not the ultimate pursuit of enterprise development after all. To achieve internationalization of Chinese door and window hardware products and build a century-old enterprise, we must start with building a brand.
China's door and window hardware manufacturing industry has acquired a high level of manufacturing capacity after a period of accumulation. The door and window hardware products manufactured are no longer synonymous with low quality and low price. The quality of the products has been recognized by international mainstream buyers and the market. But the improvement of quality and quality does not mean the final victory of brand building. Chinese door and window hardware enterprises still play the role of lower-level producers and processors in the division of labor in the international market.
The reason is that although it has the ability to produce high-quality products, most of the time these products are provided to international brand owners through OEM or ODM. The lack of brands has become a fatal flaw when Chinese companies compete internationally. It is undeniable that the OEM production method once allowed Chinese enterprises to complete the initial capital accumulation in a short period of time, but when the accumulation reaches a certain level, this production method becomes a shackle and an obstacle to the enterprise's progress to a higher level.
At present, some domestic hardware enterprises have gradually developed from processing enterprises to high value-added enterprises of independent innovation, which are positioned in internationalization, specialization, technology-oriented, market-oriented, and mainly export trade. Door and window hardware suppliers should also pay more attention to brand building and technological innovation, and create a new world under the background of expanding domestic demand.
Door and window hardware products, only with high quality can win the market and establish a good brand image. As the saying goes, it is easy to start a business and difficult to maintain a business. If the quality of door and window hardware products cannot be improved, not only will the market be difficult to expand, it is not conducive to brand building, but even these stable markets that have been won through many difficulties will gradually be lost.
